On the Level

Caterpillar industry blog pages

Cat.com hosts blog content relevant to machine owners and operators in specific industries such as Construction, Agriculture, Snow and Ice Removal, and more. The content includes general business tips, industry news, and machine operating and maintenance tips. Promotion links and sign-up forms can follow the main content in the hopes of generating leads and sales. My role with these pages has been to create the blog pages (imagery and layout) and update the hub pages with modules that include links to the new blogs. For the modules, I create relevant thumbnail imagery and add metadata which allows the content filter for the list of blog pages to function properly.

Construction Industry Hub Page

Machine-Specific Blog Page